Our courses

Compare our different training options

Our brand management certificate includes sessions on strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics. Every participant will receive a copy of our Beloved Brands book. As a bonus, we have included a 1-hour presentation on how to manage your marketing career. 

The premium version of the brand management certificate that includes all our PowerPoint templates that you can use on your brands.

Beyond the MBA has been accredited by the CPD Standards Office for 24 CPD hours. 

Our strategic planning certificate will challenge you with new strategic thinking methods, show you how to write brand plans, and how to use your marketing analytics to lead a deep-dive business review. You will receive our PowerPoint template for brand plans. As a bonus, we have included a 1-hour presentation on how to manage your marketing career. 

Our brand positioning certificate will help to define your ideal target market with consumer insights. You will learn how to write a brand positioning statement with functional and emotional benefits. You will learn to develop a brand idea that can focus everyone who works on the brand.  You will receive our PowerPoint templates for brand positioning presentations. Every participant will receive chapters from our Beloved Brands book.  

All participants in our brand management course will receive a paperback copy of our Beloved Brands book. 


Watch Intro Video

Watch our video on Beyond the MBA

This is your opportunity to gain access to world-class brand management training

Learn to think, position, plan, execute and analyze


  1. Adopt new strategic thinking methods, looking at your brand’s core strength, the competitive landscape, consumer relationship, and the situation it faces.
  2. Learn to define your brand positioning and a brand idea, using functional and emotional benefits, to set up your brand to win in the marketplace
  3. Write smarter strategic brand plans that get everyone on the same page, learning how to write the vision, purpose, key issues, strategies, and tactics.
  4. Be capable of making smart and creative decisions to find outstanding marketing execution through your creative advertising and media experts.
  5. Leverage stronger marketing analytics to lead a deep-dive business review, that looks at the marketplace, consumers, channels, competitors, and the brand.

Walk away with a world-class brand management toolkit.

PowerPoint templates for brand positioning, brand plans, and business reviews.

Meet Graham Robertson

Founder and instructor of Beyond the MBA

Graham Robertson

Founder and Instructor

Graham Robertson is one of the voices for today's brand leaders. As the founder of Beloved Brands Inc, a boutique brand consulting firm, Graham has been a trusted brand advisor to many of the greatest brands around the world, including the NFL Players Association, Shell, Reebok, Slack, Acura, The Mayo Clinic, Miller beer, National Geographic, and Pfizer. In his marketing career, Graham led some of the world's most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has won numerous awards, including Marketing Magazine's "Marketer of the Year," BusinessWeek's best new product award, and four Effie advertising awards. His bestselling book, Beloved Brands, is the playbook for how to build a brand that consumers will love. This book is a ‘how-to’ book for any marketer who has to get things done, and set their brand up to win in the market. Every participant in our brand management program will get a copy of the book to follow along throughout the course. Graham's passion is to help prepare brand leaders for success. With Beyond the MBA, we will help you reach your full potential in your career.

Our brand management program has been accredited for 24 hour by the CPD standards office

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Brand management Premium

Includes all the training on strategic thinking, brand positioning, brand plans, marketing execution and analytics. Includes our Beloved Brands book or PowerPoint templates.

Brand management program

Includes all the training on strategic thinking, brand positioning, brand plans, marketing execution and analytics. Includes the Beloved Brands book.