World-class brand management training includes strategic thinking, brand positioning, writing brand plans, creative briefs, advertising decisions, marketing analytics, marketing finance. Includes articles from our Beloved Brands book. 24 CPD hours.
Writing Brand Plans
Our course for how to write brand plans everyone can follow will help you with every element including vision, purpose, values, key issues, strategies, and execution plans. We provide chapters of our Beloved Brands book.
Our brand positioning mini MBA program teaches you how to build a consumer target consumer profile, how to turn product features into functional and emotional consumer benefits, how to come up with a brand idea, and write brand concepts.
Our certificate in strategic thinking will teach you how the think more strategically, looking at your brand's core strength, consumer relationship, competitive dynamic, and business situation. We provide reading from our Beloved Brands book.
Our advertising decisions class will teach you how to write a creative brief, manage the advertising process, make decisions on creative advertising and media plans.
World-class analytics training that will teach you to leverage smarter marketing analytics to lead a business review, that looks at the marketplace, consumers, channels, competitors, and the brand.
Our brand management certificate includes sessions on strategic thinking, brand positioning, brand plans, marketing execution, and marketing analytics. Every participant will chapters from our Beloved Brands book. As a bonus, we have included a 1-hour presentation on how to manage your marketing career.
The premium version of the brand management certificate that includes all our PowerPoint templates that you can use on your brands.
Beyond the MBA has been accredited by the CPD Standards Office for 24 CPD hours.
Our strategic planning certificate will challenge you with new strategic thinking methods, show you how to write brand plans, and how to use your marketing analytics to lead a deep-dive business review. You will receive our PowerPoint template for brand plans. As a bonus, we have included a 1-hour presentation on how to manage your marketing career.
Our brand positioning certificate will help to define your ideal target market with consumer insights. You will learn how to write a brand positioning statement with functional and emotional benefits. You will learn to develop a brand idea that can focus everyone who works on the brand. You will receive our PowerPoint templates for brand positioning presentations.
Learn to think, position, plan, execute and analyze
- Adopt new strategic thinking methods, looking at your brand’s core strength, the competitive landscape, consumer relationship, and the situation it faces.
- Learn to define your brand positioning and a brand idea, using functional and emotional benefits, to set up your brand to win in the marketplace
- Write smarter strategic brand plans that get everyone on the same page, learning how to write the vision, purpose, key issues, strategies, and tactics.
- Be capable of making smart and creative decisions to find outstanding marketing execution through your creative advertising and media experts.
- Leverage stronger marketing analytics to lead a deep-dive business review, that looks at the marketplace, consumers, channels, competitors, and the brand.
Walk away with a world-class brand management toolkit.