World-class brand management training includes strategic thinking, brand positioning, writing brand plans, creative briefs, advertising decisions, marketing analytics, marketing finance. Includes our Beloved Brands book. 24 CPD hours.
Brand Management Premium
World-class brand management training includes strategic thinking, brand positioning, writing brand plans, creative briefs, brand concepts, marketing execution, and deep-dive analytics. Includes Beloved Brands book, PPT toolkit. 24 CPD hours
Our certificate in strategic planning will teach you how the think more strategically, and how to write strategic brand plans everyone can follow. We provide chapters of our Beloved Brands book, and a brand plan PowerPoint template. 10 CPD hours.
Our brand positioning program teaches you how to build a consumer target consumer profile, how to turn product features into functional and emotional consumer benefits, how to come up with a brand idea and write brand concepts. 6 CPD hours.