The best brand leaders can tell strategic stories through analytics. With our Mini MBA, I will show you how to create a deep-dive business review, looking at the marketplace, consumers, competitors, channels, and brand. From there, I will teach how to turn your analysis into a presentation for management, showing the ideal presentation slide format. Also with our Mini MBA, I will also provide a Finance 101 for Marketers, giving you every financial formula you need to run your brand
Marketing Analytics Mini MBA learning outcomes:
- Analyze the marketplace your brand plays in, your consumers, retail channels you sell through, the competitors, and the health of your brand
- Use 60 of our best analytical questions to ask
- Bring the analysis together into the drivers, inhibitors, threats, and opportunities
- Use financial formulas for compound CAGR, price increases, COGs. ROI
- Prepare a deep-dive business review presentation
Graham Robertson is one of the voices for today's brand leaders. As the founder of Beloved Brands Inc, a boutique brand consulting firm, Graham has been a trusted brand advisor to many of the greatest brands around the world, including the NFL Players Association, Shell, Reebok, Slack, Acura, The Mayo Clinic, Miller beer, National Geographic, and Pfizer. In his marketing career, Graham led some of the world's most beloved brands at Coke, General Mills, Pfizer, and Johnson & Johnson, rising up to VP Marketing. He has won numerous awards, including Marketing Magazine's "Marketer of the Year," BusinessWeek's best new product award, and four Effie advertising awards. His bestselling book, Beloved Brands, is the playbook for how to build a brand that consumers will love. This book is a ‘how-to’ book for any marketer who has to get things done, and set their brand up to win in the market. In 2020, Graham has been named one of the top 10 CMOs by the Silicon Review. Graham's passion is to help prepare brand leaders for success. With the Mini MBA, we will help you reach your full potential in your career.