Strategic thinking is an essential foundation for brand management training, forcing marketers to ask big questions that challenge and focus brand decisions. With our Mini MBA, I will show you four ways to enhance your strategic thinking, using the brand’s core strength finder, consumer strategy, competitive strategy, and situational strategy. You will learn how to set a vision for your brand, focus your limited resources on breakthrough points, take advantage of opportunities you see in the market, find early wins to leverage to give your brand a positional power to drive growth and profits for your brand.